Feeding Guides

One of the best ways to keep dogs healthy is to feed them the right amount of a high-quality dog food. 

Why does it matter and what can you do to determine how much to feed your dog?

Why the Right Amount of Food Really Matters 

Feeding your dog too little or too much food can both cause problems for their health in the same way as it can affect ourselves.

If you feed your dog too little, they will miss out on the correct level of calories and nutrients causing potential vitamin and other supplement deficiencies. However, If you feed your dog too much, it will eventually result in obesity and expose your dog to all of its related health issues

Giving your dog the right amount of quality dog food will help to support your dogs overall health and help to keep them feeling the best they can.

So how much is the right amount….?

Finding the Correct Amount of Food for Your Dog

Obviously, not every dog is the same. They are all have different energy needs and as such all have different feeding requirements. You will need to account for a number of factors before determining exactly how much your dog should be eating. The correct meal size for your dog depends on a number of factors like:

  • Type of food, whether it’s a raw diet, or kibble?
  • Number of meals a day you feed your dog.
  • Your dogs current body weight
  • Breed standards
  • Your dogs metabolic rate
  • Whether your dog has a sedentary or active lifestyle


Refer to the Feeding Guide on all our food Bags

The best place to start is by taking a look at the feeding guide on your dog food’s label. All our flavours and recipes have a guide on the rear of the bags. They are usually presented as a table at the bottom that looks something like this:

These amounts give you the total food that is recommended for your dog over a 24-hour period. The amounts vary depending on whether they are for a puppy, an adult, or a light or senior variety. For the puppy varieties the dog weights refer to the healthy weight your puppy should reach as an adult. For the Senior and Light varieties the overall calorie content is lower for the same amount of kibble.

Most adult dogs should eat two meals a day, and puppies often require three or more meals, so you’ll need to divide the amount in the table by the number of meals you are offering.


Does your dog have a sedentary or active lifestyle?

Combine the information above with your knowledge of your dog’s lifestyle to come up with the initial amount of food to give your dog.

An active dog will require more calories per day than a sedentary dog. If your dog is more active then you may want to increase the amount you feed your dog and if your dog is not as active or more senior in years, you may want to decrease the amount or try our Senior and Light varieties that have a reduced calorie content.


What’s Your Dog’s Body Condition?

Finally, you then need to take into consideration your dogs current body shape. In general, dogs who are at a healthy weight will show the following features:

  • Have an “hourglass” figure when you look down on them from above. The abdomen should be narrower than the chest and hips.
  • Are “tucked up” when you look at them from the side. This means that their chest is closer to the ground than their belly when standing.
  • Have ribs that are not readily visible but are easily felt with only light pressure.

If your dog shows signs of being overweight, you may want to reduce the amount or switch to a light variety, and if your dog shows signs of being underweight you may want to increase the amount of food.

Keep a Record of Your Dog’s Weight Change

Most importantly, check your dog’s weight regularly and keep a note of your results. If your dog is inappropriately gaining or losing weight, adjust your portion sizes appropriately and if your worried…..

Check with your vet

Finally, if you have any concerns or queries about feeding your dog then check with your vet.